Our Travel Marketing Services
For travel businesses that truly want to build a distinct brand that attracts their ideal customers and drive consistent business growth, Allura Travel Marketing is a one-stop-shop for all your travel marketing needs.
Travel Marketing Consulting
Is your marketing underperforming, but you don’t know why or how to fix it? It’s time to get an outside perspective. We offer personalized consultations based on your business goals and industry research to help you plan and execute your marketing with more clarity and success.
- One-off consultations or a series of strategy sessions to help you overcome marketing challenges
- Establishing SMART goals and SOPs streamline your marketing operations and improve efficiency
- Customer research to identify customer needs, buying journey, preferred platforms/channels, content they like to consume etc
- Competitor analysis to identify your competitors’ strengths, weaknesses and marketing strategy to determine how you can win against them
Travel Branding
Does your travel brand stand out from the competition, or does it say me too? Is your branding consistent across all marketing channels? Is it clear why your customers should choose you? For a lot of businesses, branding ends at a logo, when it’s actually so much more. If you want to build a distinct travel brand that elevates your perceived value and helps you attract your ideal customers, we can help.
- Brand positioning and messaging strategy to communicate your unique value more clearly
- Visual identity (logo, colors, style, fonts, imagery) development/makeovers to give your brand a more distinct and consistent look and feel across all channels
- Branded content and creatives to attract and convert your target audience
Travel Websites
As a travel business, your website is one of the most important marketing assets in this day and age. An attractive, professional-looking website can create a great first impression for visitors and significantly increase your conversions. Whether you’re looking for a brand new website or you’re looking to upgrade your existing website, we’d love to help! We offer affordable, high-quality travel websites – custom built and managed for you.
- WordPress-based websites with a wide array of themes to choose from
- Customizable with your brand colors, fonts, images
- Fully mobile-responsive and SEO-friendly
- Ability to integrate a booking system for flights, hotels, car rentals and packages
Travel SEO
Your potential customers are using search engines for travel inspiration, destination info and itinerary suggestions during the travel planning. They are looking up tours and travel service providers when they are ready to book. If your website is not optimized to show up for relevant queries/keywords, you are missing out on a ton of potential traffic that can translate into a consistent stream of bookings. Here’s what we offer:
- In-depth SEO audit to identify the issues preventing your site from ranking for relevant keywords
- Optimizing your page titles, descriptions, content, images, URLs and internal linking
- Regularly publishing high quality content that answers customers’ questions, generates quality backlinks and drives organic traffic
- Optimizing your Google My Business profile for local SEO
Travel Content Marketing
Travel buying journey has changed. Simply posting sales brochures and advertisements online does not work anymore. To attract customers to your travel brand, you need to create engaging content that inspires wanderlust, feeds them timely information to plan better, and builds trust. But planning and creating all this content can be a huge challenge. That’s where we come in:
- In-depth content audit to uncover gaps in your current content and a custom content strategy based on customer research to bridge that gap
- Development of content in diverse formats, including images, memes, videos, infographics, carousels, blog posts & video itineraries
- Inclusion of storytelling and user generated content to build a deeper connection and trust with your audience
Travel Social Media Management
Are you overwhelmed with managing your social media? Are you struggling to maintain a consistent social media schedule that matches your engagement goals? Imagine having your social media running on autopilot and improving visibility, engagement and leads while you focus on running your business. That’s what you can expect to experience with our done-for-you social media management.
- Optimization of your social media profiles to reflect your brand personality and differentiation
- Custom social media strategy along with a monthly calendar for up to 3 social media platforms
- Meaningful engagement with your audience to improve visibility and connection
- Management of personal profiles available as an add-on
Travel Email Marketing
Despite the popularity of social media, email remains a super effective marketing channel for travel brands. But it works only if your emails provide value. Constantly bombarding customers with sales emails promoting your tours or other services is a sureshot way to lose subscribers. Our email marketing service is designed to grow your subscriber base, generate leads and turn lookers into bookers. Here’s what we offer:
- Audit of your existing email strategy and the development of an email marketing strategy along with a monthly email calendar
- Fully done-for-you email marketing service that includes campaign planning, creating, scheduling, sending and reporting.
- Custom landing pages to capture leads and grow your email marketing list
- Keep your audience engaged with a regular cadence of attractive and professional-looking newsletters and sales emails with your branding
Travel Influencer Marketing
Travel creators are playing an increasingly important role in influencing traveller behaviour, especially among the Gen Z. A whopping 63% of 18 to 24 year old users follow travel influencer accounts for inspiration and planning. Travel content from influencers is not only perceived as being more natural and authentic, it also has a much wider reach. So the question is: Are you leveraging influencers for promoting your travel brand? If not, we can help:
- Get a custom influencer marketing strategy based on your goals, target market and budget
- Managed partnerships with the right influencers that align with your brand and services
- Strategic single/multi-channel influencer campaigns that help you amplify awareness and demand for the destinations you promote and your tours and/or other offerings
- Integration of influencer campaigns in your social media advertising strategy
Would you like to start a project with us?
We offer complete flexibility in terms of our travel marketing services. You can pick and choose the services you want from this list, or let us create a customized package for your business. Reach out to get started!